#Dmg london series

Gareth brings a wealth of editorial experience from his time as a leader of the digital-first strategy at INM to the team at Extra.ie. Garreth Murphy has joined DMG Media as the new Associate Editor at Extra.ie. Gareth Murphy will bring a wealth of editorial experience from his time as a leader of the digital-first strategy at INM to the team at Extra.ie. Her expertise includes international event production and marketing in locations such as the Natural History Museum in London Radio City Music Hall, New York the Apollo Theatre London and many more.ĭearbhla is also the founder of Ireland’s first and largest mental health event, the ‘Mental Health and Wellbeing Summit’. Whether the deal works out in the long run depends in no small part on the enthusiasm within the group for adopting the 20:20 brand, but if DMG does a good job of cross-selling clients between its new agency and its various other digital and data services it should be a powerful revenue driver.Her career began with Riverdance – The Show over 20 years ago where she was responsible for travelling with and co-ordinating over 200 cast and crew members in major venues worldwide.ĭearbhla is highly experienced in multi-channel marketing, brand awareness, event production and project management from conception to delivery across a wide range of sectors. In his opinion: 'Digital Marketing Group appears to be paying quite a lot of money to acquire Peter Riley as chief creative officer for a large part of the group.' Willott notes that several companies of which Riley has been a director, including two bearing the 20:20 name, have been dissolved. However, Willott has found it difficult to track down the entity that DMG is actually buying, and Riley has declined to give him the name of the company through which his business has been trading. 'I didn't have to go cap in hand to anybody.'Ī more detailed financ/newsManager/DMG’ial perspective on the deal would normally be supplied by Bob Willott, the marketing services sector analyst who blogs for Brand Republic. This was a perfect size and the right price, because it's something I could afford from existing facilities within our business. I wouldn't have wanted to do an acquisition costing me £5m at the moment. 'The most important thing was the talent level. Riley is in line to receive an additional £250,000 after completing three years with DMG and up to another £250,000 depending on performance over that time.įrom Langdon's perspective, the five-times earnings multiple deal was 'not that expensive but not that cheap either in the current environment'. And most of our companies, because they are based outside London, are a bit more like that.' if you look at his website it's all about results as opposed to awards. 'He's very grounded, although he wins creative awards. Though Langdon stresses Riley, a Mancunian, is 'more like us than he is the London creative community'. The acquisition brings DMG clients including COI, Audi and Channel Five, and a second base in London in addition to its Tower Hill offices housing e-commerce agency CyberDMG and its corporate headquarters. It has some creative credibility in its own right.' 'Also the 20:20 brand on a very practical basis is much better than an acronym of three letters.

'It was time to add some sizzle, some sex appeal to the front of the business, and that's what we've got.

Langdon admits: 'That was the first step and I think we probably recognise that it hadn't really done enough. Talks with Riley opened early in the summer, soon after a previous attempt to present DMG as 'one coherent brand' by establishing umbrella digital creative agency DMG and adding the group's initials to the names of the individual agencies.

#Dmg london series

Langdon was so attracted by the creative pedigree of the agency and its founder Peter Riley that he will use the 20:20 brand to unite DMG's entire creative offering, under Riley as chief creative officer.Īccording to Langdon, this will help address clients' questions as to whether DMG is truly one company or a series of individual companies where he is 'the only glue'.

With just 15 employees, 20:20 London is dwarfed by Digital Marketing Group, which has grown to 550 staff since its creation in 2006 via the acquisitions of Bristol and North of England-based agencies including Dig For Fire, Cheeze, Hyperlaunch and Inbox.